Company Description We’re a leading Investor Services group offering end-to-end services in administration, accounting, reporting, regulatory and compliance needs of the investment sector worldwide.  We employ a global workforce of 6,500+ people across 24 jurisdictions and have assets under administration (AUA) exceeding US$857 billion. We work with 13 of the world’s top-15 private equity firms. Our services are underpinned by a Group-wide commitment to ESG and best-in-class technology including a global data platform and innovative proprietary tools supported by in-house experts. Above all, what makes us different is our people. Operating as trusted partners to our clients, we deliver intelligent solutions through a combination of technical expertise and strong relationships based on deep client understanding.  We’re driven by our Group purpose, to power people and possibilities. Job Description What you will do Responsibilities (how We Will Measure Success) Deliver best-in-class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the ANZ jurisdiction Ensure that the end-to-end marketing needs is supported across all areas – marketing, communications, events, PR, and digital marketingSuccessfully execute the marketing strategy, including a comprehensive marketing plan tailored specifically to the local marketRepresent the needs of ANZ as a whole and work closely with the regional marketing lead and wider marketing team to ensure that these needs are factored into any planned marketing activitiesWork closely with the ANZ leadership team to support the delivery of their specific marketing and communications needsTranslate Group plans into campaign activity which supports the ANZ growth agendaTrack, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investmentWork with internal stakeholders to generate new opportunities to support the growth in ANZ and execute to planWorking closely with the ANZ leadership team develop initiatives to drive employee culture and engagementPrepare detailed activity reporting and benchmark our performance against our competitorsBuild strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans Tasks (what does the role do on a day-to-day basis) Strategy, planning and leadershipExecute the full ANZ marketing strategy aligned with global and APAC prioritiesCreate and maintain a comprehensive annual marketing plan for ANZAlign ANZ marketing plans with Group campaigns, messaging and brand pillars (Brand, PR, Digital, Content, Events)Support the CCO and ANZ leadership team with marketing strategy, insights, and counselTrack, measure, and analyse marketing results; adjust strategies to maximise ROIBenchmark ANZ marketing performance against competitors Content, messaging and thought leadershipDevelop and maintain an ANZ content roadmap covering thought leadership, insights, case studies, client wins, etc.Produce high‑quality written content: articles, whitepapers, case studies, video scripts, newsletters, speechesCreate short‑form content (LinkedIn insights, micro‑videos, SME commentary)Highlight ANZ technical expertise, governance, structuring, trustee expertise, operational capabilitiesLocalise global content for ANZ context and audiencesDevelop event‑aligned content (themes, pre‑event articles, post‑event follow‑ups)Drive internal advocacy e.g. encourage leaders to post using IQ‑EQ templates. Growth marketing and online presenceCollaborate with the Growth Marketing team to build and execute digital campaigns across SEO, PPC, LinkedIn, display, newsletters and remarketingManage content for ANZ microsites and landing pagesCollaborate with Communications and Growth Marketing teams to manage social media content, scheduling, audience targeting and employee advocacyBuild personalised, insight‑led marketing journeys based on user behaviour PR, media and external communicationsSupport with the execution of ANZ PR program (press releases, media outreach, storytelling, local and global alignment)Prepare press material, media comments, Q&As and pitch notesOversee spokesperson development and media training for ANZ senior leadersPrepare award submissions and manage the ANZ nominations pipeline Event management (full end-to-end)Own the planning and execution of ANZ events: client events, industry conferences, roundtables, PR eventsHandle venue procurement, logistics, catering, AV, run sheets, speaker prep and end‑to‑end event experienceWork with Design team to create all event assets: invitations, banners, brochures, programmes and branded collateral.Manage RSVP workflows, attendee prioritisation, and event communicationsTrack event ROI, produce event reports in OneViewLead ANZ participation in industry events and sponsorships (ABS Asia, ASF, MIPIM, etc.). Brand management and visual identitySupport IQ‑EQ brand implementation in ANZUpdate all marketing materials, templates and assets to meet global brand standardsManage office brand deliverables (signage, environmental branding)Maintain consistency of visual identity across collateral, presentations, digital assets and event branding Stakeholder and internal collaborationWork closely with ANZ leadership, Sales, SMEs and Business Heads to support commercial prioritiesPartner with global and APAC marketing teams to share insights, align messaging and ensure ANZ integrationBuild strong internal relationships to generate marketing opportunities and content ideasContribute to employee engagement initiatives in ANZCollaborate with external agencies (PR, creative, digital, events) Business development and pipeline supportHighlight client wins, mandates, and successful transactions via announcements, case studies and eventsSupport relationship‑driven marketing initiatives targeting key accounts and prospectsIn conjunction with the Communications team develop content that supports the buyer journey (awareness → education → conversion) Budgeting, governance and reportingTrack spend of the ANZ marketing budgetProduce monthly and quarterly reporting on marketing activities and performanceMaintain compliance with Group processes (OneView activity logging, brand governance, approvals)Manage vendor onboarding, procurement and contract processes Market insights and competitive intelligenceMonitor ANZ market developments, regulatory changes, industry trends and competitor activityIntegrate insights into content, BD support, messaging and PR APAC cross-market support Provide marketing support as needed across other APAC jurisdictionsSupply ANZ insights, case studies, market intelligence and commentary for APAC or global reports, media stories, or thought‑leadership themesSupport APAC colleagues by sharing templates, frameworks, best practices, and reusable assets from ANZAssist with cross‑border event preparation (speaker briefs, event collateral, agenda content, follow‑up materials)Coordinate ANZ spokesperson participation in APAC‑wide webinars, panels, roadshows or multi‑market eventsContribute ANZ performance data, metrics and updates to APAC‑regional reporting dashboards and leadership packsParticipate actively in APAC marketing planning sessions to ensure ANZ aligns with and contributes to regional priorities. Key competencies for position and level (see Group Competency model) Leadership and influence AccountabilityInterpersonal savvyStakeholder managementTolerance for ambiguityVision and purposeLearning agilityResilienceAI literacy Execution excellence Problem solvingProject managementBudgetingCustomer focus Strategic and commercial capability Business acumenIndustry expertise Key behaviours we expect to see Role In addition to demonstrating our Group Values (Authentic, Bold, and Collaborative), the role holder will be expected to demonstrate the following: Authentic Takes full accountability for outcomes, follows through on commitments, and operates with integrity in all interactionsAnticipates needs early, removes roadblocks, and proactively drives initiatives forward without waiting for instructionActs as a trusted advisor to senior stakeholders, communicating openly, honestly and with sound judgement, while remaining highly hands on in executionDemonstrates resilience and adaptability in a fast paced, multi-jurisdictional environment, staying grounded and dependable even under pressure Bold Balances strategic planning with day-to-day execution, consistently delivering high-quality outputs at paceManages multiple competing priorities with strong organisation, clarity of thought and confidence in decision-makingMaintains high standards of accuracy, presentation and attention to detail across all workstreamsShows courage in challenging assumptions, improving processes and exploring creative approaches to enhance outcomes Collaborative Works seamlessly across borders, offering support to other APAC markets when needed and contributing to a One IQ-EQ mindsetBuilds strong partnerships across functions, teams and jurisdictions, influencing without authority and fostering trust and alignmentCommunicates with clarity, diplomacy and professionalism, ensuring shared understanding across diverse stakeholdersShares knowledge, best practices and insights, promoting collaboration, cohesion and collective success across the region Qualifications Required experience Education / Professional Qualifications Minimum bachelor’s degree in marketing, digital marketing or business studies Background Experience A minimum of 10 years’ experience implementing best-in-class global marketing and communications campaigns as part of a busy in-house team A self-starter master juggler able to adeptly manage multiple priorities across all areas of a busy marketing team Technical A strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management and stakeholder relationship management Computer / program knowledge Skilled in all areas of MS Office, HubSpot and Hootsuite an advantage Company, Product And Market Knowledge Industry knowledge and experience working in a senior marketing role in our industry Management and leadership Proven strong communication, writing and editing skillsA high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlinesExcellent communicator with strong stakeholder influenceA team player who enjoys sharing experience, mentoring and coaching othersA commercially minded innovator with strong creative leanings Languages Fluency in English, spoken as well as written – additional languages at a professional standard would be a distinct advantage Additional Information OUR COMMITMENT TO YOU AND THE ENVIRONMENT  Sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment. There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee. Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees’ careers, while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 6,500+ employees - from 94 nationalities, across 24 countries - to each achieve their potential. Through IQ-EQ Launchpad we support women managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced. We’re committed to growing relationships with our clients and supporting them in achieving their objectives. We understand that our clients’ sustainability and success lead to our sustainability and success. We’re emotionally invested in our clients right from the beginning.