This is on-site job. No remote or WAH.

Seeking a skilled digital marketing specialist with a strong background in e-commerce to work with our team. The ideal candidate will have at least two years of experience in SEO-driven content writing and SEM, with a proven track record of driving organic traffic and managing paid search campaigns. You will play a key role in optimising website content, landing pages and paid Ads to enhance visibility and conversions.

Key Responsibilities:

• Write and optimise SEO-friendly content for product pages, category pages, blogs, and marketing materials.

• Outreach for link building

• Building and optimising for AI (ChatGPT, Gemini) platform

• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.

• Develop and manage Google Ads and other SEM campaigns to maximise traffic and conversions.

• Manage Google Merchant center

• Optimise product descriptions and metadata for improved search performance.

• Track and analyse SEO and SEM performance metrics using tools like Google Analytics, Search Console, and SEMrush.

• Improve conversion rates by enhancing landing pages and ad copy.

• Stay updated with e-commerce SEO trends, Google algorithm updates, and PPC best practices.

Requirements:

• Minimum 2 years of experience in SEO, and SEM, preferably in an e-commerce environment.

• Strong knowledge of Google Ads, keyword research, and search engine algorithms.

• Experience with SEO tools (Ahrefs, SEMrush, Moz, or similar).

• Ability to write engaging, persuasive, and conversion-focused content.

• Familiarity with e-commerce platforms (Shopify, WooCommerce etc.).